It started with a broken pixel...
I didn't start as a developer. I started as a marketer frustrated by one simple thing: I couldn't prove what was working.
Funnels were breaking, pixels were misfiring, and ad platforms were reporting random numbers. I realized that most businesses were flying blind, wasting budget on guesswork
That frustration turned into an obsession with data accuracy. I dove deep into the technical side—learning GTM, JavaScript, and server-side tracking.
Till Now I've worked with 140+ clients with350+ website globally. I don't just "install code"—I solve the messy, complex tracking problems that keep founders awake at night.
const mission = "Fix The Internet's Data";
let impact = 0;
while (tracking === "broken") {
audit(setup);
implement(fixes);
impact++;
}
// Status: 500+ Projects Deployed 🚀
What I Do Best
My core areas of expertise.
Tracking & Analytics Setup
GTM, GA4, sGTM, CAPI, custom data layers, and structured event architecture.
Marketing Measurement
Clear tracking for paid campaigns to understand performance and improve ROAS.
Full-Funnel Tracking
Tracking the full journey from click to conversion to identify drop-offs.
Website & Tracking Support
Tracking setup and fixes for Webflow, Shopify, WordPress, and custom builds.
Automation & Tool Building
Scripts, dashboards, tracking automations, and advanced GTM templates.
Tracking Fixes & Debugging
Fixing broken tracking, closing funnel gaps, and improving data accuracy.
The Journey
From humble beginnings to global clients.
The Beginning
Started in digital marketing, dealing with broken funnels and unclear tracking.
Technical Shift
Moved deeper into tracking and analytics to fix data issues and ensure accuracy.
Global Reach
Began working with clients internationally across different industries.
Consultant
Supporting 120+ clients across 350+ websites as a trusted analytics partner
Ready to Fix Your Tracking or Improve Your Measurement?
Get a custom audit and roadmap for your data infrastructure today.